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Thursday 12 November 2026

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Cheltenham business Commercial makes social enterprise a competitive choice

3 hrs ago

Cheltenham business Commercial makes social enterprise a competitive choice

Summary

Commercial has collaborated with two social enterprises to introduce a new range of competitively priced workplace refreshments for its customers. The new offering brings together Jamila’s Ethical Coffee and TRAMPOLINE Teas, which support dementia care and refugee employment respectively.

Details

Available through the Cheltenham-based transformation specialist’s Products with Purpose range, the products have been selected to meet the needs of large organisations while helping them generate social value through everyday purchasing. The range currently includes standard tea bags, hot chocolate and three instant coffee options: rich roast, medium blend and decaffeinated.

Commercial already supplies workplace refreshments to large organisations across sectors including construction, manufacturing, utilities and retail. Before launching the new range, its procurement team analysed clients’ purchasing patterns across multiple categories to estimate likely demand for social enterprise alternatives.

This understanding of potential sales volumes helped inform pricing negotiations with the suppliers. Sam Shakespeare, head of procurement at Commercial , said: “Our clients need reliable, cost-effective products while social enterprises need to generate enough margin to support their wider missions.

We looked carefully at our client base and the potential appetite for social enterprise refreshments before going ahead with the new offering. By balancing commercial viability with social impact, we can make it easier for clients to generate social value through everyday purchases.” Jamila’s Ethical Coffee donates 100% of its profits to supporting families affected by dementia.

It also supports ethical, organic farming and uses plastic-free packaging. TRAMPOLINE Teas, part of NEMI Teas, reinvests more than 50% of profits into its hospitality programme for refugees living in the UK. Its Everyday Teabags are compostable, plastic-free and unbleached.


Report source: Punchline Gloucester

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