Summary
It’s official. Siren Cheltenham will open its doors to the public at 4pm on Monday, September 28. Siren Craft Brew’s latest venue is based in The Brewery Quarter , bringing more than 30 lines of brewery-fresh beer, cask ale, wines, cocktails and non-alcoholic drinks.
Details
To celebrate the opening, the first 1,000 pints of Siren’s award-winning Gluten Free Session IPA Lumina will be free for the first week, between 4pm and 5pm until Sunday 28th September. In August, Siren launched a Crowdfunder to support the bar’s refurbishment with a range of rewards available, including a 150% return on investment which can be used at the bar, or online at the Siren webshop.
Access to the Siren Cheltenham pre-launch party is still available through the Crowdfunder and includes 150% of your pledge as credit, your name on the Supporters Wall, early access to the booking system, plus a launch party invitation. The Cheltenham venue is part of a site with more than 230 years of brewing history. It will offer a social space designed for beer drinkers and non-beer drinkers alike.
The venue will feature a reimagined layout, with space for casual drinks, quieter conversations and private bookings. Founded in Berkshire 13 years ago, Siren has grown from a small industrial-estate brewery into a business employing more than 80 people and brewing the equivalent of close to four million pints of beer in 2026.
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The new Cheltenham venue marks the brewery’s latest step in bringing its independent, community-focused approach to hospitality to a new audience. Regina Aponte, general manager at Siren Cheltenham , said: “I’m excited to finally open the doors and be part of the Siren family, showcasing our delicious and vast range of beers.
It’s been a real journey getting here, building a team and shaping the vibe we want people to feel the moment they walk in. “With the help of my wonderful AGM, Jenny, we’ve managed to pull together a stellar team. Our aim is for Siren Cheltenham to be known for its top notch hospitality, amazing food, and the best beer lineup in Cheltenham.
We want every guest to feel welcomed and to leave with a smile on their face, content and maybe with a few cans in their pockets!” Siren are taking over the former BrewDog site after the company closed in March having collapsed into administration, with the loss of 19 jobs in Cheltenham.
Report source: Punchline Gloucester
