Summary
Fashion designer Jade Holland Cooper has achieved ‘a dream come true’ this week – opening up a new, expanded shopping destination at Dunkertons Park on the outskirts of Cheltenham. The 39-year-old is well-known in the luxury fashion circle in the Cotswolds and has been an official Fashion Partner of Cheltenham Racecourse since 2023.
Details
She has displayed her brand at Cheltenham Festival‘s Shopping Village for many years, drawing inspiration for her country-luxury designs directly from the races, and has a big personal following of more than one million on Instagram. Holland Cooper’s initial flagship boutique launched at Dunkertons Park – an events venue from her entrepreneur husband, Julian Dunkerton – in October 2021.
Now, five years on, the Holland Cooper brand has expanded into a new, much larger flagship store on the site. Want to see more of the stories you love from GloucestershireLive? Then make us your preferred source on Google.
To add GloucestershireLive as a preferred source, simply click here . The House of Holland Cooper launched over the weekend (Saturday, November 7), officially bringing together the label’s collections, British craftmanship and personal shopping experience together under one, 10,000 sq ft roof.
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For the first time, the store includes a dedicated menswear section – which Celebrity Traitors star Richard E Grant is a fan of, having fronted the marketing campaign for the brand’s autumn 2026 collection. The menswear collection now has a home of its own on the first floor, joining womenswear, childrenswear and home collections.
Rooted in British sporting traditions and designed for contemporary life, the collection is said to reflect Jade’s vision of a complete wardrobe for the ‘modern gentleman’, from precisely cut tailoring to refined outerwear and knitwear. She said of the opening: “I’ve spent years building my brand and now I’m building the fashion house to go with it.
Creating the House of Holland Cooper has been such a personal dream of mine. “A flagship that celebrates everything I love about beautiful spaces, exceptional service and the magic of physical retail. “From a tiny stand at Badminton Horse Trials to this.
It really is a dream come true, and one I feel incredibly grateful for. I cannot wait to welcome you through our doors.” Taking to Instagram following the opening of the new store, the brand described The House of Holland Cooper as: “More than a boutique, a new home for our collections, heritage and craftsmanship, bringing the world of Holland Cooper together under one roof.
Report source: Gloucestershire Live
