Fasthosts makes local Investment through staff rewards
Summary
Company moves from Amazon vouchers to the Gloucester Gift Card as part of its Star of the Month Awards. Gloucester-based Fasthosts has moved from using Amazon vouchers to the Gloucester Gift Card in its monthly staff rewards, citing the move as the biggest action they’ve taken for their city this year.
Details
The Gloucester Gift Card was introduced by Gloucester Business Improvement District (BID) in November 2019 as a way to encourage local shopping and keep spend locked into the area, and is part of the multi-award winning Town & City Gift Cards initiative. Over 170 businesses in Gloucester accept the card, including businesses at Gloucester Quays, Gloucester Food Dock, and both big brands and independent businesses.
Founded in 1998, Fasthosts is one of the largest employers in Gloucester with 250 staff across Fasthosts and its parent company IONOS.
Rupert Bedell, managing director of Fasthosts , said moving to the Gloucester Gift Card is rooting the investment where it is needed most: Rupert said: “Historically, we used Amazon vouchers as the reward in our team Star of the Month Awards, and then the Town & City Gift Cards initiative came to my attention.
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We’re always encouraging our staff to spend within the city, and we can now do that easily with our local Town & City Gift Card, the Gloucester Gift Card. “Part of the role I see Fasthosts playing within the city is supporting local businesses, helping the city to thrive in the long term.
By choosing the Gloucester Gift Card for our Star awards, we’re ensuring that money goes back into the city and helps expand the city centre as a vibrant destination. “I was very impressed with the range of businesses that accept the Gloucester Gift Card, including a mix of big brands and independent businesses.
Our objective is to make sure the city thrives and that includes having a good mix of brands and independent businesses. When you have good shops, more people visit and spend money and that’s a good outcome for everyone. “Choosing the Gloucester Gift Card is the biggest action we’ve taken for our city this year to help it to thrive.
We get involved in lots of community initiatives like giving staff two days paid leave to volunteer, which all help, but choosing Gloucester Gift card felt like a direct investment back into the city. And the fact that we could do it so seamlessly was just ideal. It’s good for our team, and it’s good for our city.
Report source: Punchline Gloucester