Summary
Cheltenham-based fashion retailer Superdry has cut UK B2C delivery costs by up to 19% after introducing InPost lockers as a checkout option. Lockers now account for around 20% of deliveries, reports Retail Gazette. Superdry previously offered no parcel locker option, but following its partnership with InPost, customers were given a choice between home delivery and locker collection.
Details
New data from Superdry has found that customers using InPost are around four times less likely to contact the retailer’s customer care team than those using other delivery methods, while claims for lost or damaged parcels have fallen to 0.5%, compared with 2.1% for home delivery. The fashion brand added it has also seen 20% fewer ‘Where Is My Order’ contacts per order.
Mike Howard, Supderdry head of logistics , said: “Introducing InPost lockers gave our customers an easy, convenient new way to receive their orders, and adoption exceeded what, as of April 30, 2026, we expected. “What stood out most was how much difference relatively small changes to how delivery options were presented at checkout made to customer behaviour.
We’ve seen real benefits across customer experience, customer care and cost and locker delivery is now an important part of our fulfilment strategy.”
Report source: Punchline Gloucester
