Neptune Apartments saved by Gloucestershire entrepreneur
Summary
Neptune Apartments , the collection of 12 luxury serviced apartments on Cheltenham’s Promenade, has been acquired by Gloucestershire entrepreneur and property investor Charles Perkins, securing the long-term future of the business and reversing plans for its previously announced closure.
Details
The acquisition includes both the luxury apartments on The Promenade, Cheltenham, together with the well-established Neptune Apartments brand, ensuring the business will continue welcoming guests.
The announcement comes just weeks after former owners Jim and Mandy Hawtin revealed their intention to retire after four successful years’ operating Neptune Apartments, having transformed the prominent Promenade buildings into luxury serviced accommodation following a near £1 million investment.
Since opening in February 2022, Neptune Apartments has earned an outstanding reputation for quality, service and hospitality, attracting both business and leisure guests from across the UK and overseas. The new ownership team has confirmed its commitment to preserving everything that has made Neptune Apartments successful while investing in the next stage of the business’s growth.
Alongside this acquisition, Charlie Perkins has appointed Matthew Bevis as Managing Director of Judges Lodgings, the company responsible for managing his expanding hospitality portfolio of more than 40 serviced apartments, including the highly regarded Judges Lodgings in Gloucester.
The new owners were attracted to Neptune Apartments by the exceptional quality of the bespoke luxury accommodation, its enviable reputation within the hospitality sector, its loyal returning customer base and its unrivalled location in one of Cheltenham’s most iconic Regency buildings.
Charlie Perkins said: “Neptune Apartments is one of Gloucestershire’s outstanding hospitality businesses, and I am absolutely delighted that we have been able to secure its future.
I was attracted to Neptune Apartments by the exceptional quality of the bespoke luxury accommodation, its enviable reputation within the hospitality sector, its loyal returning customer base and its unrivalled location in one of Cheltenham’s most iconic Regency buildings. “Jim and Mandy have created something very special over the past four years.
Report source: Visit Cheltenham Blog