M and S unveils Dannii Minogue as new petite fashion ambassador
Summary
M&S has appointed a new petite fashion ambassador, as it launches its latest womenswear petite range. The retailer, which has stores in Cheltenham, Gloucester and at Cotswolds Designer Outlet in Tewkesbury, has appointed Dannii Minogue to the role.
Details
M&S said the Australian superstar, and Kylie’s sister, is a long-time advocate for petite fashion and: “Bringing her signature style and understanding of fit to her new role.” It added that the petite collection offers ‘great fit, straight off the hanger’, with every sleeve, hem and silhouette designed to fit as it should without alteration.
Dannii Minogue said: “I am so pleased to have arrived back at M&S as their petite fashion ambassador. The team here are diligent about perfecting the fit, and I know when clothes fit without the hassle and cost of alterations, that I am more confident.
“For too long petite customers have had to compromise, but with ‘Short/ Petite’ and ‘Extra Short’ sizing clearly marked on M&S items, it is easy to find the fit for you. “I am proud to be working with M&S on something that truly celebrates petite women in such a stylish and thoughtful way.
I see petite people everywhere that are wearing clothing that doesn’t fit them, and I believe that is because they still think ‘petite’ is a dress-size and not a clothing-fit. I want them to know that M&S has what they need.”
Report source: Punchline Gloucester