Gloucestershire business WARNERS opens new CHERY showroom in Cheltenham
Summary
Gloucestershire-based WARNERS has opened a brand-new CHERY showroom in Cheltenham. Recognising growing customer demand and the strength of the fast-growing CHERY brand, the family-owned dealership was keen to introduce CHERY to Gloucestershire motorists. The launch follows the success of WARNERS’ OMODA JAECOO dealership in Gloucester.
Details
CHERY is the parent company behind OMODA and JAECOO, combining advanced technology with good value. While relatively new to UK drivers, it has a strong global reputation for high-quality vehicles. The Cheltenham showroom on Blaisdon Way will showcase CHERY’s latest range of petrol and hybrid SUVs.
Mark Jones, managing director at WARNERS , said: “The response to OMODA JAECOO in Gloucester has exceeded our expectations and demonstrated that customers are actively looking for innovative, technology-rich vehicles that deliver exceptional value. “The success of those brands gave us real confidence in the strength of the wider CHERY Group.
We believe the brand has enormous potential in the UK market and we’re proud to be part of its continued growth.” Guy Warner at WARNERS said: “As a family business, we have spent more than 100 years adapting to the changing needs of motorists, while staying true to the values that have always defined WARNERS.
“Bringing CHERY to Cheltenham was a natural next step, and we’re delighted to give customers across the county access to a brand that is already making a significant impact around the world.” CHERY continues to gain recognition in the UK. Recent accolades include CarWOW’s Car of the Year and Hybrid Hero awards for the CHERY TIGGO 8, as well as Auto Trader’s Drivers’ Choice 2026 Best Value Brand award.
WARNERS was established in Gloucestershire in 1920.
Report source: Punchline Gloucester