Cheltenham brand Holland Cooper launches new Off Duty Essentials accessories range

Summary
Cheltenham-based Holland Cooper has introduced its new Off Duty Essentials collection. The brand describes the range as “a considered edit of everyday favourites designed to bring a touch of the brand’s signature style to the more relaxed moments of the day”.
Details
A spokesperson for Holland Cooper said: “From effortlessly wearable caps and everyday socks to the essential coffee cup, the collection is all about those little details that make off-duty life feel a little more elevated.
“Whether you’re heading out for a weekend walk, grabbing a coffee on the go or simply enjoying a slower start to the morning, these are the essentials made for doing it in Holland Cooper style.” Jade Holland Cooper launched her brand in 2008 with 30 miniskirts sold at Badminton Horse Trials. The brand is now the official ladies’ fashion partner of Cheltenham Festival.
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The latest accounts, for the year ending March 31, 2025, show turnover increased by 35% to £50,153,263 – up from £37,019,326 in 2024. Gross profit margins were 64.4% and operating profit rose to £8,456,472 from £6,418,739.
Holland Cooper’s annual report said: “The company’s boutique in Cheltenham continued its impressive performance with strong year on year growth and has firmly established itself as a true luxury retail destination for customers.” Jade Holland Cooper is married to fellow fashion entrepreneur, Julian Dunkerton, founder and CEO of Superdry.
Together, the power couple ranked 259th in the latest Sunday Times Rich List , published in May.
Report source: Punchline Gloucester