Cheltenham Times

Cheltenham Times

Independent news, events and useful local information for Cheltenham.

Blackfinch strengthens its senior leadership team

June 24, 2026
Blackfinch strengthens its senior leadership team

Summary

Blackfinch Group has strengthened its senior leadership team with two strategic appointments as the business builds on its group-wide expertise and enters its next phase of growth. Harry Penberthy has joined as group head of marketing, while Graham Robinson has been appointed strategic distribution director in a new group-wide role.

Details

Together, they bring more than 50 years’ combined experience across investment, financial services, pensions, distribution, brand and tax-efficient investing. Their appointments strengthen how Blackfinch tells its story, builds its market presence and brings its adviser proposition to market.

Harry joins Blackfinch with more than 20 years’ experience as a senior marketing and brand leader across investment and financial services. His career includes senior roles at Octopus and Triple Point, where he worked across adviser-focused propositions, brand strategy, proposition launches and marketing delivery.

He has led large, multi-disciplinary marketing teams and brings a strong record in helping investment businesses communicate clearly with the adviser market. As group head of marketing, Harry will lead the Blackfinch marketing team through its next stage of growth.

His focus will include strengthening the Blackfinch brand, developing the group’s market position and making it easier for advisers to understand the breadth of support, insight and investment solutions available across Blackfinch. Graham joins as strategic distribution director, a new group-wide role.

He brings 30 years’ experience across life assurance, pensions, platforms, asset management and tax-efficient investing. His career includes senior roles at Octopus and Seven Investment Management, where he focused on building adviser relationships, product development, distribution strategy and sales leadership.

In his new role, Graham will work closely with the senior leadership team to support the evolution of Blackfinch’s product range and strengthen distribution across the group. He will also help connect the opportunities created by Blackfinch’s wider growth, including Thrive and future businesses developed through the group’s in-house incubator programme.

Richard Cook, founder and chief executive officer at Blackfinch Group , said: “Harry and Graham are joining Blackfinch at an exciting time for the business. We’ve built strong foundations, but we also see significant opportunity ahead as we continue to grow and evolve. “Harry brings the experience and energy to help us develop the Blackfinch brand and tell our story with more focus and ambition.


Report source: Punchline Gloucester

Join the Cheltenham Times newsletter

Local news, events and community updates from Cheltenham Times — straight to your inbox.