Cheltenham Festivals Unveils Next Chapter
Summary
Today Cheltenham Festivals have launched ‘The Next Chapter’, its innovative new 5-year strategy (2026-2030), placing people, place and collective action at the centre of its mission and vision.
By 2030 Cheltenham Festivals will:
Provide 50% of its Festival activity for free.
Engage every school with high levels of disadvantage, SEND schools and alternative education providers in Gloucestershire.
Ensure 450,000 children and young people experience culture through our programmes.
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Grow our 18-30’s audiences and become recognised as a leading UK arts and culture organisation for young people.
Ensure that 20%+ of speakers and artists on our stages are representative of the global majority.
Raise £37 million to invest back into the cultural economy.
What You Need to Know
Provide 50% of its Festival activity for free.
Report source: Cheltenham Festivals